In 1990, the Air Max line took a fateful leap forward with the debut of a silhouette that quickly transcended its performance racing focus. Younger people may know this look as the "Air Max 90", but in its early days, the design was considered an evolution of the original 1987 Air Max, and was given an appropriate name: Air Max III.
Remember the revolution. 1987 saw the birth of the Air Max range, featuring visible air for the first time. What began as an experiment in cushioning quickly became an icon on the slopes and streets. Over the years, it has been reimagined and redesigned, but the legacy lives on.