We could tell you the story of the original basketball shoe, created over 100 years ago. Or we could tell you that its design has hardly changed in all these years, given its success. We could also tell you how it became the favorite sneaker of all your favorite artists and musicians, who made it their own. The stories we could share are numerous. But the one that matters is yours. It's what you do with your Chucks that counts. These sneakers have a long history. It's up to you to write the rest. We make the sneakers. You create the story.